Here is an article about an interesting model for publishing that has developed in China.
Basically the model is that a site allows people to post stories and other content. The most popular stories are moved behind a pay wall. Many of the stories are serial publications so people get the beginning of the story for free put the latter updates have a cost if the story has become popular.
Read the full article for more detail: How Freemium Self-published Fiction Is Taking Over China
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