Sunday, February 10, 2013

House of Cards


Netflix purchases the rights to stream movies and television shows. If the owners of the rights decide to significantly raise prices or to not do business with Netflix the existence of Netflix streaming is in jeopardy  One strategy that Netflix is employing to address this problem is to create their own content. They spent $100 million to fund the series "House of Cards."

By owning the content Netflix can protect itself in different ways. The price cannot be raised for content they own and they can also keep content away from their competitors. Netflix is a subscription service and unique content can be used to draw new customers to the service.

In regards to ebooks libraries have similar problems to Netflix. Some publishers refuse to make ebooks available to libraries while others have significantly raised cost of accessing ebooks by libraries.

What if libraries had a "House of Cards?" If a consortium of libraries purchased the exclusive rights to a book they could draw users with this content. The book would not have to be restricted to the ebook format. Libraries could also have the book in print as part of library collections.

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